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You can add the usual CRM elements like people, audience segments, and imported data fields or create your own custom objects like events, classes, and accounts that fit right into your automated workflows. The workflow builder allows you to create webhooks, multi-split branches for customer journeys, trigger campaigns by segments, and more. Through its Journeys platform, you can automate B2B marketing automation email, SMS, Slack, push notifications to apps, Twilio, and more—covering the most marketing channels of any app I tested. A lot of marketing apps market themselves as automation-centric when really they’re just simple CRMs with relatively weak automation features. The interface is also very clean—not incredibly feature-rich like HubSpot, but also not overly simple or lacking in any tools I’d want in marketing automation softwar
