Certainly, this lends itself to some games better than others. It won’t work with any sort of scripted, linear action game, but it’s not much trouble to take a chunk of an RPG or Sandbox world, string together a bare-bones quest line, and set players loose. This allows for demos of the caliber you see with emergent games, where it’s much easier to take a chunk of gameplay and give it away – Civ V’s Demo let you play with a few civilizations on small maps, for instance, while Killer Instinct gives players one free character as a taste. I’m all for anything that allows single-player, structured games to be more competitive, especially when it provides a workable alternative to awful early-access crap.
Even people who passed on gaming in their youth are able to experience that same magic in their adulthood with more mainstream successes like Wii Sports . In fact, this demographic, a group who likely passed on the gaming world as kids, are now realizing a fresh new perspective. They get to see different elements of game design that they might have ignored back then, making the evolution of the medium and the broadening of the market a much more appealing prospect. Specifically, that big moment where a “virgin” gamer (regardless of age) is finally able to have fun when playing a game is a sense of purity and epiphany. It’s all about having fun. As we get more involved in the medium, we begin to take sides. We begin to favor consoles or developers. We begin to look at games with the minds of cynical and judgmental critics. Even as kids, we’d argue at the lunch table as to whether Sega or Nintendo is better, but if you rewind just a few years before that, you didn’t even care who made the console. Perhaps it was the catchy level themes that you remember the most or maybe it’s some iconic environmental hazard that sticks in your mind. Maybe it was similar to my case where it was just the character’s expressive personality that encouraged me to pick up a controller and actually control the character. The moments of realization and involvement vary for everyone, but as fresh faces in the gaming community, we’re never forced to pick a side. We are clean slates for series to enthrall and characters to enlist, and our focus was precisely on the game itself and those subtle moments of appeal.
Editor’s Note: Before reading this review, we highly recommend checking out our review for Episode One: The Order of the Stone , Episode 2: Assembly Required , and Episode 3: Minecraft Mods The Last Place You Look as there are spoilers ahead.
What do I mean by that? In game development terms, a “vertical slice,” is a gameplay segment of finished or near-finished quality that showcases all the planned features of a game to potential investors. At the start of a project, these are a massive sink for time and effort, since they essentially involve doing all the hard parts of finishing a game to complete one 10-minute section. Generally, they’re seen as a bad practice. However, toward the end of development, it’s a lot easier to pull assets together for a vertical slice. Of course, if you’re shopping your game around to publishers at that stage, you’re probably in a lot of trouble, but a standalone “vertical slice” can also serve as a strong alternative to a traditional demo.
Released in mid-2020, Grounded is one of the most original survival games on the market and, for those old enough to remember it, will likely invoke fond memories of the classic eighties comedy, Honey, I Shrunk the Kids . That’s because the plot is somewhat similar, with players taking on the roles of young children who have been shrunk down to the size of a
Galactic Café went a step further with their Stanley Parable demo, creating new content not just for the free demo on steam, but for various venues that showcased the game. While all offered a short bit of meta-commentary on the nature of demos (pretty much the only way you could convey the core concept of the game without spoiling it), each was tailored to a specific scenario. The demo at PAX took some lighthearted jabs at Octodad (which was just across from it in the Indie Megabooth), and at one point made the player stand up and apologize to the audience for playing the demo so poorly. A special version made for Game Grumps addressed Danny and Ross by name. In this case, the demos were an unbridled success, building enough hype for the small indie game to garner 100,000 sales in 3 days.
I’m not going to argue that every game should sell itself vertical slice demos. There’s obviously a lot of cost involved in giving away a standalone product, and not every game lends itself to this sort of distillation. However, both Dead Rising and The Stanley Parable went the extra mile with their demos and garnered excellent sales. The same seems to be holding true of Bravely Default. Developers capable of building a short standalone scenario should definitely consider it when it comes time to market their games.
